The music streaming service has been around since 2008, and it’s been a hidden treasure for marketers for several years now thanks to its deep audience insights. Brands these days are looking for places to reach their audience and connect. We’re beginning to see, more and more, that the standard definitions for “social networks” are expanding. And with user counts like these, it’s obvious there are customers here! What’s useful to see here is that many brands and businesses want to be where their customers are. Spotify has 217 million users as of April 2019, and if you were to include Spotify in the list of top social networks, it would fit snugly within the top 20 worldwide. There’s another community that is right on the heels of these social media giants. Pinterest and Snapchat, which are right near 250 million each.LinkedIn, which is nearing the 300-million mark.Twitter and Reddit, which have over 300 million users.Typically, the “biggest” social networks that come to mind are the ones that are top of mind for all of us: Facebook, YouTube, and Instagram, which have billions of users.īeyond those sites are some other familiar names:

If you were to look at a chart of the online communities of the greatest size and reach, how do you think that chart might look? Where Spotify fits in today’s social media landscape Keep reading to see how the music streaming giant can drive your brand forward and present some unique and exciting opportunities to connect with your audience.

We’d love to tell you how these brands are doing it.Ī huge bonus – some of what we’re going share is easy to set up and free to experiment with! We believe that Spotify is fast becoming a core platform for engaging with customers - through paid ads of course, but also through an organic presence. We’ve spent time digging into the rise of Spotify as a social media platform, used by today’s hottest brands. We’d love to let you in on a secret one that’s flying under the radar. There are so many social networks to choose from today: Instagram, Facebook, Twitter, LinkedIn, Pinterest.

What is spotify used for